Digital music marketing is a rabbit hole. So many tunnels lead to dead ends of worthless social profiles, half-updated accounts and empty widgets. And it's easy to be seduced by the snake oil salesmanship. Here's a standard promotional bargain they offer and the t
- Register your profile on our site using Friend Connect which saves you the step of entering your name!
- Add this widget to your MySpace page in a space not already used by all the other widgets and videos advertising shows from 4 months ago are
- Carry a video-enabled cellphone to the bathroom
- Compose a haiku about each fan that adds you as a friend on MySpace
- Burn an effigy of Don Passman while forwarding Weezer's Pork and Beans video to 100 friends
- You'll sell a million tracks on iTunes and keep 10000000% percent of the revenue!!!!!
- Accessibility does not equal Authenticity. Authenticity is a legitimate and powerful strategy to connect with fans today, yesterday and tomorrow. If your marketing is authentic to your music and your audience and you - you are on the right track. For some bands this may be a Twitter following contest or constant Facebook posts. But for other bands it can be free live music or acoustic covers or even complete distance from social media.
- Being Authentic does NOT require constant accessibility. Think about your audience and who you are and what you want to be and communicate accordingly.
- A lot of web exposure is exploitative. Fully free albums on a random website tends to be exploitative of your music. To wit:
- Stereogum posting a brand new band's debut single / video = exposure
- 500 blogs posting Green Day's leaked album = exploitation
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